👉 Applies to: all current usage-based plans.
In February 2023 we launched our usage-based plans, also known as 'value-based pricing' model plans. These plans charge only for the usage of Dash that brings you and your users value:
Total GB volume of storage OR total number of assets in your Dash*
Total number of monthly downloads of assets
* We switched from the number of assets to GB volume in July 2023. Check your invoice to tell which price model you are on.
This page explains exactly what is and isn't included in these calculations.
Total storage
Total GB volume of stored assets in your Dash.
This includes:
Assets in your bin
Assets uploaded but not yet submitted
Assets uploaded for approval but not yet approved
Additional asset versions
Monthly downloads
If you download an asset from Dash, either using the Download button, or from a share page, or via an integration, that counts as a download.
Here is a full list of what constitutes a download:
Downloads in the app
Downloads from shared collections
Downloads from temporary share links
Downloads from portals
Active embeddable links (each active embeddable link in a month counts as a download)
Downloads via integrations, e.g.
Inserting an asset into Shopify from our Shopify integration
An asset being sent to a different destination via Zapier
Inserting an image into Canva from the Dash plug-in
Downloads via the API
Total assets
Total assets comprise only of live assets in your Dash.
The following types of assets do not count against your subscription:
Older versions of assets
Assets in the Bin
Assets in the uploads area that are yet to be uploaded/submitted for approval
Submitted assets requiring approval
Frequently Asked Questions
What doesn't count towards monthly downloads limits?
Bulk asset exports do not count towards your download limit. These are useful for large-scale data backups, auditing and migrating away from Dash.