Here at Bright we have created two leading Digital Asset Management products, and this article is designed to help you understand the difference between them so you can choose which product is right for you.

In a nutshell 🥜

Dash is usually the best fit for organisations looking for a solution for up to 250 users. Any more than this and you may need the features and configurability of Asset Bank.

Dash is our newer, streamlined DAM solution for small to medium sized teams, built from the ground up for speed, scalability and effortless asset management, using Artificial Intelligence to do the hard work for you with a fresh, modern user experience.

Asset Bank is our enterprise Digital Asset Management product for larger teams, designed for organisations that require more complex features and extensive flexibility of configuration.

More about Dash...

Here's what you'll find in Dash that you won't find in Asset Bank:

  • A simpler user experience that favours enhanced usability over complexity.

  • A focus on fast and effortless management of assets, from the speed of searches, to the ease of bulk updating, to the snappiness and intuitiveness of the interface.

  • AI features built-in and out of the box, such as automatic object recognition in both images and videos, location lookup and text in image recognition, making your assets immediately searchable without needing as much prior manual tagging or organisation.

You are likely to be interested in Dash if:

  • You will have 250 or fewer users

  • You don't have the advanced requirements or workflows of larger organisations.

  • You have outgrown your local storage or Dropbox-type storage solution.

  • You want something quick to pick up and easy to use.

  • You like the idea of automated tagging of objects etc to make searching useful without having to manually manage a lot of tags and metadata.

  • The people who will use the solution are involved in choosing it, rather than having it foisted upon them.

  • You don't have a complex procurement process involving RFPs and contract negotiations. Life's too short ;-)

More about Asset Bank...

Here are some features you'll find in Asset Bank that you won't find in Dash:

  • Test instance

  • Custom pages

  • Multi-language

  • Advanced approval workflows

You are more likely to be interested in Asset Bank if:

  • You are part of a large organisation

  • You have strict requirements for the management and access of your digital assets

  • You have defined workflows and approval steps that govern the use of assets

  • You need a lot of data about how your assets are accessed, such as advanced usage reporting

Which product is for you?

Whichever of our DAM products is right for you, we are here to support you throughout your DAM journey.

More information about Asset Bank and to book a demo.

More information about Dash and to sign up for your free trial.

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